We just started a new Adwords campaign at Well.ca, we’re trying to build in some intelligence and simplify the management of the Adwords. I was looking over our campaign today and noticed a trademark error. See screenshot. Apparently, the word “Platinum” is trademarked.

I did a quick search on the Canadian Intellectual Property Office and found [...]

Yesterday, Alex, who handles marketing at Well.ca, asked for a list of top 50 rural customers in Canada. “Easy!” was my reply, then I thought about it. How to do it? Maybe if I get a list from Canadapost with all the postal codes and their population density I can use that. Maybe I can [...]

Recently a few posts have been popping up on the Web about “Rules for Startups”. What’s really neat about these posts are they are written by successful entrepreneurs, they explain their reasoning behind each rule. It’s quite an insight to see why some companies do the things they do.
Some of the rules written by one [...]

Well.ca had our “New Office Party” last night. I must say, it was a great success. We had just the right amount of food (or too little and people went hungry and didn’t complain…), the music was amazing (we had a live local band, it was the perfect ambient music), and a lot of our [...]